Margin Management: Beyond the price/volume variance

Neena Vivash presents on BPP’s ‘Creating Value through Margin Management’ programme, which has dates coming up in May and October in London. Here Neena gives us a flavour of what will be covered in the programme:

Top Tip for better margins:  Talk to customers and learn from them:

What do they value about your products or services?

How do they make use of what you sell?

When you have gathered this information you have the basis to inform your map of customer value and margin.

When you start to look beneath the Gross Margin equation you begin to unearth the value of your margins.  The heart of every business starts with customer.

SPEED OR LUXURY?

If you like a luxury car, why?

  • Colour
  • Shape
  • Speed
  • What is your compromise?
  • SPEED V LUXURY?

For dates, locations, and prices, click here

 

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