In profile with… Gaynor Cross, Marketing Lecturer at BPP Business School
Name: Gaynor Cross
Job title: Lecturer in Marketing
Study Centre: FitzWilliam House and London Wall Building.
What is your education background?
I have a BSc (Business Management) degree from York University, a MA (Innovation Management) from Anglia Ruskin and a host of professional qualifications including the CIM Diploma, the CIM eMarketing award, Institute of Leadership and Management certificate and PRINCE II.
What is your professional background?
I have held Head of Marketing roles in the private, public and not-for-profit sectors.
How do you think this experience has assisted your teaching at BPP University?
I believe that my experience means that I am able to give students examples of application – as well as theory. I can also provide students with the practicalities of Marketing/Management – i.e. it is not all endless budgets, huge amounts of resource and long lead-times, you also need to be able to think on your feet and be creative! Also, it isn’t all lunches with advertising agencies (if at all!); sometimes it is responding to negative press and just getting involved, be it crunching numbers/ROIs, cleaning data or proof reading.
If you could give one piece of advice to your students for their future careers, what would it be?
Work hard and apply yourself in your studies; it has such a long term impact. I say to every student in week 1 – it is better to work hard for 10 weeks, than have to re-sit and work for a further 10 weeks! Also, use technology to get your name out there or to learn more – spend some time setting up LinkedIn groups and following appropriate organisations on Twitter; not only will it help you demonstrate an in-depth understanding of your subject matter, it may also open doors for your career.
If you could travel to anywhere in the world, where would you go, and why?
The Maldives with my husband – for rest and relaxation!
Disney World with my children – to see the excitement on their faces.
New Zealand with my family – it looks amazing and is one place that I have always wanted to go but haven’t made it yet. I love the idea of the north island for scenery/vibe plus the south island for winter sports.
Have you been motivated by an influential figure, if so, who?
Not one that I can think of however I have felt inspired by some colleagues that I have previously worked with. Individuals at a senior level can have such a positive impact on employees. It is clear to see the organisations that have their culture correct – those are the ones that get the most from their staff by motivating, empowering and rewarding them plus investing heavily in training.