Notice something different? We’ve launched a new brand and refreshed our website
It gives us great ‘pride’ to introduce our new logo and a refreshed website. So what’s with the new look?
Puns aside, there’s a strong rationale behind our decision to re-brand.
At a time when students and businesses are increasingly looking for greater value from education, BPP has something unique to offer. We combine a long heritage as a professional training provider with an expanding university degree portfolio. This powerful combination – along with our relentless focus on quality and employability – sets us apart in the post-secondary education sector.
As our offering continues to expand, we felt it was a good time to move towards a logo that better reflects the diversity of our student and customer base, which can range from UK school leavers to senior business professionals. We believe our new logo achieves this, combining as it does the gravitas of a heraldic shield with the modernity of a relative newcomer in the higher education sector.
New BPP logos in full
You can get a preview of all our new logos below. As with all re-brands, the lion has polarised opinion among our students (catch up with the discussion on our Law School Facebook page).
We’d love to hear what you think of our new look, so why not comment on this blog article or tweet us @BPP with your opinion?
You may also have noticed our new look website and we wanted to give some background to why we decided to update it.
As a training provider to major blue chip companies and highly motivated professionals, our users have exacting standards and we wanted our online presence to serve their needs in the most effective way possible. In the past, we’ve promoted our offering through more than 20 different websites which – according to our research – often made our customers’ online experience disjointed and confusing.
So this week we’ve moved to a single refreshed website under bpp.com, which we hope will provide you with:
- an enjoyable and relevant online experience
- a simpler, easier-to-use booking process
- deeper information about our study materials and courses
- rich video and social content.
What do you think about our new website and brand refresh? Let us know in the comments below.